International School of Advertising - ISA Africa | Educartis

International School of Advertising - ISA Africa


Contact info

enquiries@isaafrica.education
2nd Floor, Woodlands Office Park, Woodlands Road - Off Lenana Road Nairobi PO Box 274 - 00600, Nairobi
Tel: +254204404456, +254733135974

About this center

ISA was founded in April as the first and only school in East Africa offering a ‘finishing school’ concept to college and university graduates getting into professions in the disciplines of Advertising, Brand Management, Public Relations and Digital Marketing. 

Our programs are informed and developed by industry experts, based on their observations of the gaps that need to be filled in order to get students well fitted into the industry. The students therefore acquire the necessary practical skills and knowledge required to enter the job marketing, while developing essential soft and personal skills.

Since inception we have trained and placed over 100 students . We have a 98% placement rate and a 98 % confirmation rate of students from interns to permanent staff. 

We have placed students in organizations such as Scanad, Ogilvy, Kimfay, Kempinksi, Saracen OMD, and several others. We have also conducted in-house onboarding training for new entrants in marketing departments such as Safaricom, Stanbic Bank, Longhorn publishers and others.

Certification
ISA is endorsed and recognized by relevant industry associations. 
Participant certification is endorsed by the Advertising Practitioners Association (APA), Chartered Institute of Marketing (CIM) and The Association of Public Relations Communication Management Firms (APreCom) . We are also in the process of getting government TVET and CBET accreditation.

Details

College
11 Courses

Center Locations

Location NameAddress 1Address 2Post CodeCityProvinceCountry
International School of Advertising - ISA2nd Floor, Woodlands Office Park, Woodlands Road - Off Lenana RoadPO Box 274 - 00600, NairobiNairobiNairobiKenya

Teachers

Fred KamunzuCIM trainer

Fred N Kamunzyu has over 20 years experience in Sales, Marketing Strategy and Innovation in Kenya and the region. He has worked in senior positions in reputable local and international FMCG companies like Diageo, Eveready and Ketepa, with responsibilities in Kenya and the East African region. He has worked both as a practitioner and then as a facilitator and consultant.
Fred has been involved in training, brand consultancy, business consultancy and marketing consultancy in various sectors like FMCG, NGO, Insurance, Media and Education. His work has contributed to the growth of several notable brands in Kenya and in the region.

Ken Kariukiadvertisingand marketing

24 years experience in Brand Marketing Management and Consultancy
Has spent most of his working life developing brands and marketing fast moving consumer goods and service industry brands
He has had extensive responsibility for sales, market share and profitability performance of major brands in Kenya and the East African markets including East Africa Breweries Ltd, Reckitt Benckiser and Nestle Foods (K) Ltd
Strenghts in Corporate Visioning, Brand Strategy, Marketing Management, Development and Launching of New Products
Has previously been named Trainer of the Year for the Chartered Institute of Marketing (CIM)

Wamai Robertmanager and founder of The Bigger Picture a training and consultancy in advertising firm

Wamai Robert is the manager and founder of The Bigger Picture a training and consultancy in advertising firm. He has over 15 years experience in sales and marketing having worked at Parents Magazine, Ogilvy & Mather, MCL Saatchi & Saatchi and Standard Chartered Bank.

Since founding The Bigger Picture has trained a number of companies in the areas of Presentation Skills, Time Management, Advertising & Sales. He has also conducts strategic sessions for BRITAM (GP & Pensions Dept), KASS Media, Motion Pictures , Africa Reit & Planning Interiors.

Specifically he is an accredited trainer with the APA, MSK and CIM where he has trained the members of these organisations in the areas of advertising, brief writing and client service.

To sharpen his skills he attends training as well. The last one was Crucibles by ICM , Training The Trainer at ISA and The Willow Leadership Summit by ICM &

As a consultant he has worked with various agencies especially when they are pitching for new business especially Access Leo Burnett, MCL Saatchi & Saatchi, Saracen Media and ZK Advertising.

Jane Katugalife couch

Emotional and Social Intelligence
Jane is an experienced Self-Mastery Coach, Life Coach and also a budding writer. Her unique style combines the feeling side and mind mentoring approachto expand peoples conscious awaremess.
Shes a mentor, personal advocate and personal trainer and partners who fucuses on the interests of others.
Her sales skills are impecible enabling her to have worked with a myriad of well-known, respected organisations such as; Kenya Power, UAP, KCB, Toyota, National Bank, Ogilvy, Coca Cola and many others

susan MakauCEO- International School of Advertising

Susan is a seasoned professional in Marketing and Advertising with proven unquestionable commitment to continuous improvement in the marketing communications industry. She has 20 years’ experience in building local, regional and global brands, cutting across service, B2B, FMCG, NGO and parastatal sectors; having held various leadership positions in Advertising including General Manager of TBWA Redsky ( Scangounp company), Business Unit Director at Ogilvy Advertising and Account Director at TBWA Creative. She had also held brand marketing positions in Mobile Oil and Mabati Rolling Mills.
Susan is currently a co-founder and CEO of The International School of Advertising (ISA- Africa), an institution that transitions graduates into the workplace and self-employment through a program that transforms theory into practice through job specific skills and personal development. She works closely with the industry to improve employability and connecting the youth into careers in marketing communications.

Susan is possesses skills in training, people management, business development and entrepreneurship.

Susan’s passion for professional development is demonstrated in the roles she has held in industry; including heading the training committee of the Marketing Society of Kenya (MSK), between to 2006. She has also been head of the training sub-committee in the Advertising Practitioners Association (APA) since 2007. She has advised on the current curriculum development through Kenya Institute of Curriculum Development (KICD) and has sat on the Judging panel of the Marketing Society of Kenya Awards for the last 3 years.

Susan is also a volunteer trainer in the Sinapis Entrepreneurship program where is was recently awarded for extraordinary performance.

Susan holds a Bachelors of Education in Business Studies and Economics from Kenyatta University and a Masters in Strategy and Marketing from Nairobi University. She also holds an executive training qualification in Management Development from Strathmore Business School and Advanced Leadership from China Europe International Business School (CEIBS). She is a member of the Chartered Institute of Marketing and holds a MCIM qualification.

Ali Hussein Kassindigital marketing

• Ali is the Principal, Hussein & Associates, a Digital Transformation Consultancy focused on enabling clients leverage Digital Technologies to achieve Transformational Change in their organizations.
• Ali is also the East Africa Partner of Xterra Capital, a Real Estate Advisory Firm.
• Ali has extensive experience in Strategy, Marketing, CRM, New Media & Business Development in various industries and has assisted blue chip brands in East Africa (Kenya Airways, Nation Media Group, KREP Bank, Jubilee Insurance, KWFT, Gulf African Bank, Standard Chartered and Sameer Investments among others) with their digital strategies.
• He is also the immediate CEO of 3mice interactive media ltd, a Nairobi based pioneer interactive agency in East Africa.
• Ali was the founding CEO of Wunderman (Kenya) where he successfully implemented the Balanced Scorecard, a management tool for translating strategy into action.

• Ali also serves on the Board of Longhorn Publishers, the leading publishing house in East Africa and Alive & Kicking, a social Enterprise with operations in 3 African countries.. His board experience also included a six year term as board member at the Kenya Network Information Centre, the .ke Registry between ;Also serves as an advisory board member of DEMO Africa, the premier Africa Tech Startup launch pad and the flagship initiative of LIONS@Africa Partnership which include Microsoft, Nokia, Intel & USAID
• Ali makes time to Mentor young Techpreneurs at GrowthHub Africa, a Technology Incubator and Accelerator in Nairobi

Jack MugiFounder, iStats. CEO – Internet Exposure Limited

Jack is a professional web based software developer who also doubles up as an online marketer and content creator with up to eight years in this field. As one of the earliest online marketers in the country, he has worked as a marketing consultant for Gina Din corporate Communications, Imagine IMC and WGS where he handled various brand campaigns for brands, companies and organizations such as AKI, Amarula, Viceroy, Nivea, English Point Marina, Nakumatt, Samsung, CIC Insurance amongst others.
As the founder and CEO of Internet Exposure , he has conducted digital media consultancy at different levels for various organizations and companies including Heineken East Africa Company Limited, Goodlife Pharmacies formerly Mimosa Pharmacy, Prestige Plaza, Two Rivers through PMS Limited, InformAction, CityWalk, Teenwise media among many others.
He is also the brains behind iStats- a local social media listening and benchmarking tool – which releases reports every month on performance of various brands in the country. iStats has big data on various industry categories including banking, insurance, hospitality and tourism, media, academic institutions, government, FMCGs, Energy, Technology among others with data in excess of 10M social media posts in its database. This provides great insights based on real market data for hands-on and proven trends in digital marketing.
He is also an accomplished blogger having won been feted at various awards including SOMA and BAKE Awards in previous years.

Courses List

Premium Course

This comprehensive 47 hour short course in Advertising Strategic Account Management has been designed to provide students with the attitude, confidence, and skills to develop an efficient communication strategy for a marketing campaign and communicate it in an inspiring and innovative way so as to motivate and gain clients. Taken on-campus at the International School of Advertising, the course utilises a combination of lectures, videos, group work presentation, and case studies to give students the practical experience they need to gain a competitive edge in the workforce and develop their leadership skills. Are you a creative and imaginative individual who is receptive to new i...

  • Certificate
  • On Campus
  • Nairobi and Nairobi
  • Duration: 47 hours
  • Start Date: 27/09/2018 and 01/10/2018
  • KSh 45,000
  • Total

Premium Course

This four month course in Integrated Brand Communications has been designed to prepare students with the skills and knowledge needed to enter exciting positions related to brand management, marketing communications, and related fields. Taken on-campus at the International School of Advertising, this course provides students with both the theoretical knowledge and practical skills to ensure they are work-ready and eager to hit the road running upon graduation. Good branding and branding communication has been proven to increase the value of a company, provide employees with direction and motivation, and makes acquiring new customers much easier, which is why so many employers are...

  • Certificate
  • On Campus
  • Nairobi and Nairobi
  • Duration: 4 months
  • Start Date: 01/10/2018 and 01/01/2019
  • KSh 150,000
  • Total

Premium Course

This comprehensive, 56 hour short course has been designed for professionals who have experience in the field of marketing, communication, advertising, or consulting, and wish to specialise in the process of brand planning and defining brand strategies. Taken on-campus at the International School of Advertising, this course is conducted through lectures, videos, case studies, and group work presentations to help students understand how marketing can be used to drive business growth and ultimately have a positive impact on a company's bottom line.Do you work in advertising and communication? A course such as this one can provide you with the much needed edge you require in today'...

  • Course
  • On Campus
  • Nairobi
  • Duration: 56 hours
  • Start Date: 01/10/2018
  • KSh 45,000
  • Per Semester

Premium Course

The aim of the CIM Level 3 Foundation Certificate in Marketing is to provide the practicing professional with relevant and contemporary knowledge to equip them for the current global landscape. It targets either those who are already in a relevant job, or those who wish to find out more about this field with the intention of starting out on a career in advertising and communications. Taken on-campus at the International School of Advertising, this course utilises a combination of interactive lectures, group workshops, and videos, to give students the most comprehensive learning experience. Do you have good interpersonal, negotiation and communication skills? Do you have commerci...

  • Certificate
  • On Campus
  • Nairobi
  • Duration: 9 months
  • Start Date: 01/10/2018
  • KSh 20,000
  • Per module

Premium Course

This forty four hour certificate is a holistic course in Account Management and Life Skills that covers a broad range of topics to help students build their personal skills at an individual, team, and organisation level. Offered by the International School of Advertising, the programme  is targeted towards entry-level and experienced individuals and utilises a combination of lectures, videos, case-studies and group work presentations to emphasise personal growth which impacts participants' work, relationships, and life as a whole. An account manager acts as the main contact for clients, on a day-to-day basis, helping to ensure that their overall needs are met. This means that em...

  • Certificate
  • On Campus
  • Nairobi
  • Duration: 44 hours
  • Start Date: 16/10/2018
  • KSh 45,000
  • Total

Premium Course

This 47 hour short course on Integrated Media Management has been targeted towards students who want to work within advertising or buying agencies and teaches them the skills and knowledge they need to help clients maximise the impact of their advertising campaigns through the use of a range of media. Taken on-campus at the International Advertising School, this course utilises a combination of group-work, videos, and lectures to give students the most well-rounded and comprehensive learning experience. Do you have good interpersonal, negotiation and communication skills? Do you have commercial flair and a talent for leasing with colleagues and clients? A career in media managem...

  • Course
  • On Campus
  • Nairobi
  • Duration: 47 hours
  • Start Date: 25/10/2018
  • KSh 55,100
  • Total

Premium Course

This 47 hour short course in Digital Essentials has been designed for brand and marketing practitioners who are looking to enhance their working understanding of digital marketing either because they work closely with digital marketers, or they require a basic understanding of it to fulfil their responsibilities in the workplace. Taken on-campus at the International School of Advertising, students will not only develop a strong theoretical foundation, but also gain key practical experience through group assignments and presentations, to ensure they're fully prepared to contribute to the industry. As businesses become increasingly aware of how much of a positive impact good digit...

  • Course
  • On Campus
  • Nairobi
  • Duration: 47 hours
  • Start Date: 30/10/2018
  • KSh 55,100
  • Total

Premium Course

The aim of this 6 month CIM Level 4 Certificate is to provide the practicing marketer with the relevant and contemporary marketing tools and content to equip them for the current global landscape. Taken on-campus at the International School of Advertising, learning is brought to life through meaningful and active assessment methods which embrace the modern advertising industry and provide students with the hands-on experience they need to gain an advantage in this highly competitive field. Do you have good interpersonal, negotiation and communication skills? Do you have commercial flair and a talent for leasing with colleagues and clients? A career in marketing is not easy and r...

  • Certificate
  • On Campus
  • Nairobi
  • Duration: 6 months
  • Start Date: 01/01/2019
  • KSh 25,000
  • Per module

Premium Course

This five-month Pathway to Building Brands specifically targets college and university graduates who are ready to enter the next phase of their life: the workplace, entrepreneurship, or both. It utilises a blend of a CIM UK Professional Marketing Certificate qualification and homegrown units from ISA to give learners both the technical and life skills needed to successfully face the workplace. Taken on-campus at the International School of Advertising, the program also comes with a marketing project and industrial attachment to ensure that individuals develop the appropriate personal, emotional, social, and cultural disposition to get ahead and perform their roles seamlessly and...

  • Certificate
  • On Campus
  • Nairobi
  • Duration: 5 months
  • Start Date: 01/01/2019
  • KSh 30,000
  • Per Semester

Premium Course

The aim of the CIM Level 6 Diploma is to provide students with the understanding, knowledge, and skills required to perform at a management level and carry out an essential and successful professional marketing role within the workplace. Taken on campus at the International School of Advertising, the course utilises lectures, interactive group work, and videos to help students understand the wider role of advertising in business and how their practical skills can be applied to their career progression within the industry. Do you have good interpersonal, negotiation and communication skills? Do you have commercial flair and a talent for leasing with colleagues and clients? A care...

  • Diploma
  • On Campus
  • Nairobi
  • Duration: 6 months
  • Start Date: 01/01/2019
  • KSh 30,000
  • Per module

Premium Course

CIM UK has recently introduced the Digital Marketing Pathway course which provides professional qualifications for students at different levels of the online marketing practice. Beginning with 'Digital Essentials' for beginners, this progresses to DM Level 4 for those with support-level experience, and finally the 'Digital Strategy' course for those who are looking to move into a more strategic role in the workplace. Taken on-campus at the International School of Advertising, this course is conducted through interactive lectures and group discussions to ensure students get both the theoretical learning and practical experience they need for a competitive edge in this industry. A...

  • Certificate
  • On Campus
  • Nairobi
  • Duration: 9 months
  • Start Date: 01/04/2019
  • KSh 30,000
  • Per Semester