Bachelor in Fashion, Luxury and Retail Management - The American Business School Paris | Brighter Monday Learning

Bachelor in Fashion, Luxury and Retail Management

The American Business School Paris

Course Introduction

Luxury is the refinement of the norm and can be created for practically every type of product. France is uniquely positioned on the market and the French brands have mostly adopted the dual approach of
developing both high end luxury and affordable luxury goods.
The growth of the industry will be fueled both by new markets and the increasing cross fertilization between the luxury sector and industry. New challenges face the sector, and notably e-tailing.
Our Bachelor program is taught entirely in English and was designed with the input of professionals in the field. It allows our graduates to prepare for the future jobs and international careers that will appear in the luxury goods and services sector, with an emphasis on sales management. Students will graduate with a degree registered with the French Ministry of Labor & Industry at the Bachelor Degree Level.

  • Bachelor
  • On Campus
  • Paris (and 1 more)
  • Duration: 3 years
  • Start Date: 1/1/2018 (and 1 more)
  • € 8,550

How This Course Will Benefit Your Career

This program is both truly international and professional. Our Englishlanguage courses are taught in a cosmopolitan setting with students and professors from all over the world. Students also have the opportunity to spend a semester or year abroad in 27 countries located on every continent. Not only are courses taught in part by professionals who work or consult with the Fashion and Luxury sector, but, in addition, students get hands-on experience with up to 14 months of practical training through company internships either in France or abroad, including a 5- to 6-month internship upon concluding their coursework.

What You Will Learn

FIRST YEAR PARIS

FALL SEMESTER (SEPTEMBER TO MID-DECEMBER)
• History of Arts, Literature & Music
• Critical Reading & Writing
• Creativity and Innovation in Fashion Luxury
• Principles of Marketing
• Inside the Fashion Revolution

WINTER SEMESTER (JANUARY): SALES INTERNSHIP

SPRING SEMESTER (FEBRUARY TO MID-MAY)
• Intercultural Studies
• Intercultural Luxury Consumer Behavior
• Introduction to International Business Law
• Luxury Sensory Marketing
• Sales Techniques for Luxury Brands

INTERNSHIP 3 MONTHS (MID-MAY TO SEPTEMBER)

SECOND YEAR PARIS

FALL SEMESTER (SEPTEMBER TO MID-DECEMBER)
• Introduction to Accounting and Internal Audit
• Advanced Critical Thinking
• Promotion and Event Management for Luxury Brands
• Luxury Cross Channel Marketing
• Luxury Brand Management

WINTER SEMESTER (JANUARY): SALES INTERNSHIP

SPRING SEMESTER (FEBRUARY TO MID-MAY)
• Luxury Quality Management
• Supply Chain Management
• Advanced CRM and Customer Loyalty for Luxury Brands
• Sourcing and Purchasing
• International Negotiation

INTERNSHIP 3 MONTHS (MID-MAY TO SEPTEMBER)

THIRD YEAR PARIS

FALL SEMESTER (SEPTEMBER TO MID-DECEMBER)
• CSR, Ethics, Licensing, Regulations, Intellectual Properties
• Luxury Goods and Services Markets
• International Team Performance Management
• Professional project: analyzing a market and planning a product/service launch

WINTER SEMESTER AND SPRING SEMESTER
• 5 – 6 month professional practicum leading to a professional Bachelor Thesis.
OR

THIRD YEAR ABROAD
Students may elect to study abroad the third year at one of our partner universities. The American Business School has more than 88 partners worldwide on every continent. Students are encouraged to study in one of established or emerging luxury market countries: Brazil, Russia, India, China, Vietnam, Korea.

Where and when

Start DateLocation

1/1/2018

The American Business School of Paris

10 rue Alexandre Parodi ,Paris

France

1/9/2018

The American Business School of Paris

10 rue Alexandre Parodi ,Paris

France

FAQ

What are the admission criteria?

Students who have a high school diploma or an international equivalent can enroll as a 1st-year student for the Bachelor’s Degree in Fashion, Luxury and Retail Management

Certification obtained

Bachelor’s Degree in Fashion and Luxury Retail Management.
You will receive a dual degree and get a “Responsable du développement commercial et marketing” diploma certified by the French Ministry of Labor

How do I apply?

- Applicants will submit an application form with all supporting documents (CV, cover letter, certificates and last two transcripts)
- Admission interview and language test

Sign up to our newsletter to receive the latest news and courses information on Brighter Monday Learning