The tourism and hospitality industries are among the fast expanding industries in the world and are important top forex earners for Kenya. Kenya is endowed with rich faunal and floral biodiversity characterised by a myriad of terrestrial and marine plant and wildlife, natural and physical scenic features, and a growing diversity in the social-cultural heritage of the people. To date conventional tourism has dominated the tourism sector in the region. However, the demand on land for agricultural use and other development activities is rising threatening the future sustainability of tourism resources.
The new tourism policy has put emphasis this on involvement of the local communities in managing tourism resources. The Government is determined to encourage and facilitate this approach. To achieve this, the emphasis must be directed to sustainable ecotourism development as the core in this industry supported by expansion in the hospitality service sector. There is inadequate skilled manpower in this sector but the future of tourism needs product diversification, opening up of new tourist circuits, promotion of domestic tourism and provision of skilled manpower. The programme is designed to train manpower to meet these challenges.