CIM LEVEL 3 - Foundation Certificate in Marketing - International School of Advertising - ISA Africa | Educartis

9 months
On Campus


Course Overview

The aim of the CIM Level 3 Foundation Certificate in Marketing is to provide the practicing professional with relevant and contemporary knowledge to equip them for the current global landscape. It targets either those who are already in a relevant job, or those who wish to find out more about this field with the intention of starting out on a career in advertising and communications. Taken on-campus at the International School of Advertising, this course utilises a combination of interactive lectures, group workshops, and videos, to give students the most comprehensive learning experience. 

Do you have good interpersonal, negotiation and communication skills? Do you have commercial flair and a talent for leasing with colleagues and clients? A career in marketing is not easy and requires working under pressure and within a very competitive field but if you thrive on overcoming daily challenges, and are seeking a job that will allow you to use your creativity and innovation, then this course will give you the practical experience and theoretical foundation you need to build a successful career in this fast-paced industry. 
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How This Course Will Benefit Your Career

At the end of this course, students will be able to: 

  • Understand key concepts and terminology used in this field. 
  • Develop an appreciation of how to collect and use relevant information to build brand awareness and gain new customers. 
  • Explain factors that influence consumer behaviour. 
  • Create and implement a successful communications campaign. 
  • Appreciate the customer and consider the importance of relationships and how they are managed and monitored. 
Certification obtained

CIM Level 3 Foundation Certificate in Marketing

What jobs will I qualify for?

This course will successfully prepare students for careers such as: 

  • Account Manager 
  • Business Development Executive
  • Sales and Marketing Executive
  • Social Media Marketer

When do I start?

Next available course

Admission Criteria

There are no formal requirements for this course and it's not necessary to have any previous experience or knowledge of marketing. 

How do I apply?

To apply for this course, students must: 

  • Fill out an application form 
  • Provide 3 employment reference letters 
  • Pay a non-refundable application fee of 2,500 KES 

Payment options

Students can pay for their fees through: 

  • Cheque
  • Bank Deposit 
  • Bank Transfer 

Detailed course information

This course is taken on-campus at the International School of Advertising. Units covered include: 

  • Marketing and Consumer Behavior
  • Digital Marketing Essentials 
  • Digital Marketing Planning 

In addition, the course covers: 

  • Search Engine Optimisation (SEO) 
  • Pay Per Click (PPC) 
  • Types of Online Advertising 
  • E-mail Marketing
  • Online PR
  • Social Media 

Where and When


International School of Advertising - ISA

2nd Floor, Woodlands Office Park, Woodlands Road - Off Lenana Road, Nairobi, Kenya

This course is taught by:

Missing teacher
Fred Kamunzu

CIM trainer

Ali Hussein Kassin

digital marketing

Jack Mugi

Founder, iStats. CEO – Internet Exposure Limited

Course Provider