CIM LEVEL 4 - Certificate in Professional Marketing - International School of Advertising - ISA Africa | Educartis

6 months
On Campus


Course Overview

The aim of this 6 month CIM Level 4 Certificate is to provide the practicing marketer with the relevant and contemporary marketing tools and content to equip them for the current global landscape. Taken on-campus at the International School of Advertising, learning is brought to life through meaningful and active assessment methods which embrace the modern advertising industry and provide students with the hands-on experience they need to gain an advantage in this highly competitive field. 

Do you have good interpersonal, negotiation and communication skills? Do you have commercial flair and a talent for leasing with colleagues and clients? A career in marketing is not easy and requires working under pressure and within a very competitive field but if you thrive on overcoming daily challenges, and are seeking a job that will allow you to use your creativity and innovation, then this course will give you the practical experience and theoretical foundation you need to build a successful career in this fast-paced industry. 
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How This Course Will Benefit Your Career

At the end of this course, students will be able to: 

  • Understand the wider role of advertising and how it can be used to enhance business success. 
  • Apply their practical skills to their career progression within the field. 
  • Gather relevant information to build successful campaigns 
  • Understand what influences consumer behaviour 
  • Create effective communications to deliver value to customers
Certification obtained

CIM Level 4 Certificate in Professional Marketing

What jobs will I qualify for?

This course will enhance students' skills in careers such as: 

  • Marketing Manager
  • Business Development Executive
  • Sales and Marketing Executive
  • Marketing Executive 

When do I start?

Next available course

Admission Criteria

To be eligible for this course, students require one or more of the following qualifications: 

  • CIM Level 3 Introductory Certificate 
  • A relevant degree from a recognised institution 
  • At least one year of work experience in a relevant field

How do I apply?

To apply for this course, students must: 

  • Fill out an application form 
  • Provide 3 employment reference letters 
  • Pay a non-refundable application fee of 2,500 KES 

Payment options

Students can pay for their fees through: 

  • Cheques
  • Bank Deposit 
  • Bank Transfer 

Detailed course information

This course is taken on-campus at the International School of Advertising and comprises of 4 modules: 

  • Marketing (Mandatory) 
  • Integrated Communications (Mandatory) 
  • Customer Experience (Elective) 
  • Digital Marketing (Elective)

Additional Information: 
  • To achieve the CIM Level 4 Certificate, a pass in BOTH mandatory modules plus ONE elective module is required. 
  • The qualification has been structured to reflect the need for a flexible and bite-sized approach for today's professional. 
  • Each module can be achieved as a distinct, self-contained award, which can be built up to attain the full certificate. 
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Where and When


International School of Advertising - ISA

2nd Floor, Woodlands Office Park, Woodlands Road - Off Lenana Road, Nairobi, Kenya


International School of Advertising - ISA

2nd Floor, Woodlands Office Park, Woodlands Road - Off Lenana Road, Nairobi, Kenya

This course is taught by:

Missing teacher
Fred Kamunzu

CIM trainer

Ali Hussein Kassin

digital marketing

Jack Mugi

Founder, iStats. CEO – Internet Exposure Limited

Course Provider