CIM LEVEL 4 - Certificate in Professional Marketing - International School of Advertising - ISA Africa | Educartis

6 months
On Campus


Course Overview

The aim of this 6 month CIM Level 4 Certificate is to provide the practicing marketer with the relevant and contemporary marketing tools and content to equip them for the current global landscape. Taken on-campus at the International School of Advertising, learning is brought to life through meaningful and active assessment methods which embrace the modern advertising industry and provide students with the hands-on experience they need to gain an advantage in this highly competitive field. 

Do you have good interpersonal, negotiation and communication skills? Do you have commercial flair and a talent for leasing with colleagues and clients? A career in marketing is not easy and requires working under pressure and within a very competitive field but if you thrive on overcoming daily challenges, and are seeking a job that will allow you to use your creativity and innovation, then this course will give you the practical experience and theoretical foundation you need to build a successful career in this fast-paced industry. 
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How This Course Will Benefit Your Career

At the end of this course, students will be able to: 

  • Understand the wider role of advertising and how it can be used to enhance business success. 
  • Apply their practical skills to their career progression within the field. 
  • Gather relevant information to build successful campaigns 
  • Understand what influences consumer behaviour 
  • Create effective communications to deliver value to customers
Certification obtained

CIM Level 4 Certificate in Professional Marketing

What jobs will I qualify for?

This course will enhance students' skills in careers such as: 

  • Marketing Manager
  • Business Development Executive
  • Sales and Marketing Executive
  • Marketing Executive 

Download Course Brochure
Download PDF

When do I start?

Next available course

Admission Criteria

To be eligible for this course, students require one or more of the following qualifications: 

  • CIM Level 3 Introductory Certificate 
  • A relevant degree from a recognised institution 
  • At least one year of work experience in a relevant field

How do I apply?

To apply for this course, students must: 

  • Fill out an application form 
  • Provide 3 employment reference letters 
  • Pay a non-refundable application fee of 2,500 KES 

Payment options

Administrative Charges              

Admission Fees:                             Ksh. 2,500.00
Assignment Processing Fee:        Ksh. 2,500.00
KNEC Invigilation Fee:                   Ksh. 2,900.00

The course consists of three modules. Tuition Fee for each module is as below:

Marketing (mandatory):                                        Ksh. 25,000.00
Integrated Communication (mandatory):          Ksh. 25,000.00
Digital Marketing (elective)                                   Ksh. 25,000.00

UK Payments
Membership Fee                         £ 60.00
Assessment Fee per paper        £ 145.00

Students can pay for their fees through: 
  • Cheque
  • Bank Deposit 
  • Bank Transfer 

Payment Details: 

Bank and Branch:
CFC Stanbic Bank, Upperhill
Account Name: International school of advertising.
Account Number: 0100004403198
Swift Code:  SBICKENX

  1. Full fees are payable in advance as advised according to intake dates.
  2. CIM membership and exam fees are payable directly to CIM UK.
  3. Installment payment plans are available upon approval 
  4. Fees paid is non-refundable. 

Detailed course information

This course is taken on-campus at the International School of Advertising and comprises of 4 modules: 

  • Marketing (Mandatory) 
  • Integrated Communications (Mandatory) 
  • Customer Experience (Elective) 
  • Digital Marketing (Elective)

Additional Information: 
  • To achieve the CIM Level 4 Certificate, a pass in BOTH mandatory modules plus ONE elective module is required. 
  • The qualification has been structured to reflect the need for a flexible and bite-sized approach for today's professional. 
  • Each module can be achieved as a distinct, self-contained award, which can be built up to attain the full certificate. 
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Where and When


International School of Advertising - ISA

Woodland Rd, Nairobi, Kenya


International School of Advertising - ISA

Woodland Rd, Nairobi, Kenya

This course is taught by:

Missing teacher
Fred Kamunzu

CIM trainer

Ali Hussein Kassin

digital marketing

Jack Mugi

Founder, iStats. CEO – Internet Exposure Limited

Course Provider

Email & Website
Phone & Location
  • +254204404456
  • +254733135974
  • 2nd Floor, Woodlands Office Park, Woodlands Road - Off Lenana Road