Double Degree: Business Management and Entrepreneurship + Marketing and Commercial Management - Universidad Europea de
Villaviciosa de Odón, Madrid,  On Campus
5 years


What You Will Learn

The Double Degree in Business Management and Entrepreneurship + Marketing and Commercial Management at Universidad Europea de Madrid responds to the needs of today’s businesses and offers you intensive training in the competences and skills you need to become an international, decisive professional fully integrated in the world of business.

This Double Degree brings together the knowledge and skills you need to access the highest executive positions in business, and the competences required to succeed in any project within the realm of marketing and sales management.

This degree program focuses on business projects within Marketing and Sales Management, and is compliant with the European Higher Education Area. The curricular program is based on a career-oriented approach in connection with the real professional world.

Admission Criteria

The admissions process to study a Bachelor's Degree at the Universidad Europea is via a few simple steps, which basically consist of submitting certain documentation, taking an entry exam and conclude with formalization of enrollment.

Detailed course information


Economía de la empresa
Contabilidad Financiera I
Habilidades Comunicativas
Análisis del Entorno Económico
Administración de empresas
Fundamentos del marketing
Contabilidad Financiera II
Comportamiento del consumidor
Pensamiento económico y social
Derecho de la empresa

Dirección de personas
Contabilidad de costes
Análisis de Operaciones Financieras
Distribución Comercial
Marketing de Producto y Marca
Operaciones Societarias
Sistemas impositivos
Organización Industrial
Técnicas de venta
Instrumentos de Marketing

Habilidades directivas
Fiscalidad individual
Contabilidad de PYMES
Gestión de la innovación
Investigación y técnicas de mercado I
Dirección Estratégica
Gestión financiera
Marketing de Precios
Investigación y técnicas de mercado II
optativa DICRE

Calidad y Atención al Cliente
Análisis de estados contables
Fiscalidad Empresarial
Relaciones laborales
Comunicación comercial
Dirección de ventas
Simulación Comercial
Marketing Internacional
Taller empresarial: "Business Factory"
actividades unirvesitarias
optativa DICRE

Practicas externas I
Practicas externas II
Proyecto de fin de grado: Plan de empresa

Where and When


Villaviciosa de Odón Campus

Urbanización El Bosque Calle Tajo, s/n, Madrid, Villaviciosa de Odón, Spain


Valencia Campus

C/General Elio, nº 2, 8 y 10, Valencia, Spain


Alcobendas Campus

Av. de Fernando Alonso,8, Madrid, Alcobendas, Spain

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Course Provider

Contact Information

Email & Website
Phone & Location
  • +34917407272
  • +34902232350
  • Urbanización El Bosque Calle Tajo, s/n, 28670,

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