Effective Message Development and Testing Course - Indepth Research Services | Educartis

Nairobi
2 days
Course
Company Training

Benefits

Course Overview

Event:Effective Message Development and Testing Course


Venue: Indepth Research Services, Nairobi, Kenya.

NITA CERTIFIED


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INTRODUCTION


This course will look at how you can create and design effective messages for public communication. Harnessing insights from various social psychology and communication theories, this programme will also explore how you can effectively apply these concepts in your messages.

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How This Course Will Benefit Your Career

By the end of this programme, you will be able to:
·         Identify techniques to writing an effective message
·         Apply different methods to test the effectiveness of your message

Certification obtained

NITA

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When do I start?

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Admission Criteria

This course is relevant to all officers involved in communication work and need to know how to craft messages for better results.

How do I apply?

·         Tailor makes your course.
·         Register as an individual.
·         Register as a group.
·         Become our partner.
·         Purchase software.
·         Frequently asked Questions (FAQ’s)


Detailed course information

·         What is message development and testing? Why is it important? Why are people doing it? 
·         How to develop/craft a message
·         Who is the message for?
·         What is message testing?
·         Deciding what channels/materials to develop
·         Measuring the effectiveness of the message


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