provided by Universidad Europea de Madrid
|Villaviciosa de Odón, Madrid, On Campus|
Universidad Europea de Madrid’s Global Bachelor’s Degree in Tourism is designed to meet the demand for professionals with sound business training and a markedly international vision geared to the special characteristics of the leisure and tourism industry, the most important sector in Spain’s economy.
We will give you the training you need to:
Establish the core strategies of a tourism or leisure business
Plan the day-to-day activities of a specific place of business
Organize and manage personal resources
Propose and lead new projects and consolidate the company’s business
60% of your courses will be shared with other business-related bachelor’s degrees, though adapted to the tourism and leisure business sector: from hotel management to any executive role in tourism and leisure companies.
You will also complete an internship thanks to Universidad Europea’s collaboration agreements with over 200 companies and institutions, among them some of the industry’s leading names:
Sol Meliá Hotels
Hotel Puente Romano
Hotel Ritz Madrid
A training program with the Starwood-Westin chain, etc.
Of particular note is our collaboration with Kendall College in Chicago, where you will spend the whole of your 3rd year following an advanced program in Hospitality Management, studying and training alongside the future executives and managers of the world’s top hotels.
PRIMER CURSO / FIRST YEAR
Structure of the Tourism Market
Analysis of Economic Environments
Tourism Business Administration
Territorial Tourism Resources
Fundamentals of Tourism Marketing
Tourism Business Economics
Language 1: French, German, Chinese, etc.
Financial Accounting and Management Control in International Environments
SEGUNDO CURSO / SECOND YEAR
Analysis of Financial Operations
Human Recources Management
Tourism-Oriented Management and Dissemination of Cultural
Language 2: French, German, Chinese, etc.
Innovation Management in Tourism Businesses
International Law and Contracting
Statistics Applied to Tourism
International Strategic Management
Intermediation and Commercialization of Tourism
TERCER CURSO / THIRD YEAR
Quality Control and Customer Service
Hotel Management Techniques
Sustainability and Environmental Management
CUARTO CURSO / FOURTH YEAR
Tourism Destination Planning and Management
Business Entrepreneurship Workshop
Language 3: French, German, Chinese, etc.
International Business Ethics
Sales Management and Techniques
New Trends in Tourism
Organization and Commercialization of Events and Congresses
Production Processes and Operations in the Hotel Industry
Online Reputation and Social Networks
E-Marketing for the Tourism Industry
Food and Beverage Management
Transport Services and Logistics Management
Casino Management and Commercialization
Recreational and Theme Park Tourism
Second Language 1: French, German, Chinese, etc.
Second Language 2: French, German, Chinese, etc.
Second Language 3: French, German, Chinese, etc.
Second Language 4: French, German, Chinese, etc.
Creation of Tourism Products
International Development and Cooperation
Bases of Tourism Research
Intelligent Tourism Destinations
Urban Tourism and City Marketing
Gastronomic Tourism and Enotourism
Contracting in the Tourism Industry
Tourism information Management
Catering Business Management
Active Tourism, Leisure and Free Time Management
Computer Science Applied to Tourism: Specifi c Programs (Opera, Amadeus, etc.)
Event Management Techniques
Front Offi ce Operations
Protocol and Public Relations
Market Research and Techniques
Calle Inocencio García, 1, Santa Cruz de Tenerife, La Orotava, Spain
Villaviciosa de Odón Campus
Urbanización El Bosque Calle Tajo, s/n, Madrid, Villaviciosa de Odón, Spain