Integrated Brand Communications - IBC - International School of Advertising - ISA Africa | Educartis

4 months
On Campus


Course Overview

This four month course in Integrated Brand Communications has been designed to prepare students with the skills and knowledge needed to enter exciting positions related to brand management, marketing communications, and related fields. Taken on-campus at the International School of Advertising, this course provides students with both the theoretical knowledge and practical skills to ensure they are work-ready and eager to hit the road running upon graduation. 

Good branding and branding communication has been proven to increase the value of a company, provide employees with direction and motivation, and makes acquiring new customers much easier, which is why so many employers are on the look out for skilled and confident professionals who can help build a strong link between a business and its customers. If you're looking for a uniquely challenging job that is highly respected, valued, and flexible, while also providing great security, then this course will equip you with the tools you need to enhance your value in the workplace. 
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How This Course Will Benefit Your Career

At the end of this course, students should be able to: 

  • Demonstrate a good understanding of integrated communications, its components and the role it plays in delivering value to a company. 
  • Generate actionable consumer insights and develop a deep analysis of consumers and media consumption behaviour.
  • Effectively manage client relationships and offer solutions to problems.
  • Develop and integrate a big idea into multi-channel campaigns.
  • Make inspiring presentations and inspire client confidence.
Certification obtained

Certificate of Completion (Integrated Brand Communications) 

What jobs will I qualify for?

This course will enhance students' skills in careers such as: 

  • Account Manager 
  • Business Development Executive 
  • Social Media Marketer 
  • Sales and Marketing Executive

Student Testimonial

"After ISA, I was able to bloom as a marketer and really identify my strengths so as to accentuate on them and also to go for jobs that are fulfilling. I moved from sales and marketing executive to head of sales and marketing department in one of the biggest hotels in Kenya." - Nduta Njuguna

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When do I start?

Next available course

Admission Criteria

There are non formal requirements for this course but it is targeted towards: 

  • Entrepreneurs 
  • Fresh Graduates
  • Those who are in entry-stage employment 

How do I apply?

To apply for this course, students must: 

  • Fill out an application form 
  • Provide 3 employment reference letters 
  • Pay a non-refundable application fee of 2,500 KES 

Payment options

KSh150000 Total
Tuition Fees:                                   Ksh. 150,000.00
Registration Fees:                          Ksh. 5,000.00

Students can pay for their fees through: 
  • Cheque
  • Bank Deposit 
  • Bank Transfer 
Payment Details: 

Bank and Branch:
CFC Stanbic Bank, Upperhill
Account Name: International school of advertising.
Account Number: 0100004403198
Swift Code:  SBICKENX

  1. Full fees are payable in advance as advised according to intake dates.
  2. CIM membership and exam fees are payable directly to CIM UK.
  3. Installment payment plans are available upon approval 
  4. Fees paid is non-refundable. 

Detailed course information

This course is taken on-campus at the International School of Advertising. It is offered either Monday-Thursday (5:30 pm - 7:30 pm) or every Saturday (8:30 - 1:00 pm). Units covered include: 

  • Marketing and Brand Planning
  • Strategic Account Management
  • Media Management
  • Digital Essentials 
  • Account Management and Life Skills 
Course Structure: This course will take a 3-step structure as follows: 

  • Step 1: This stage aims to equip students with the necessary language, terminology, and contextual concepts of this field. A combination of self-study, lectures, and case-study based workshops and group discussions are used to ensure students get the practical know-how. 
  • Step 2: Actual projects are provide to students and they must work on marketing plans, advertising and creative briefs, communication strategies, and develop a campaign and project implementation plans. 
  • Step 3: Students on the full-time program get the opportunity to interview for jobs that will get them started on their career. 

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Where and When


International School of Advertising - ISA

Woodland Rd, Nairobi, Kenya

This course is taught by:

Jane Katuga

life coach

susan Makau

CEO- International School of Advertising

Ken Kariuki

advertisingand marketing

Ali Hussein Kassin

digital marketing

Jack Mugi

Founder, iStats. CEO – Internet Exposure Limited

Course Provider

Email & Website
Phone & Location
  • +254204404456
  • +254733135974
  • 2nd Floor, Woodlands Office Park, Woodlands Road - Off Lenana Road