Managing International Business Through Co-operative Strategies - iQualify UK | Brighter Monday Learning

Managing International Business Through Co-operative Strategies

iQualify UK

Course Introduction

This course on managing international business through co-operative strategies discusses the nature of co-operative arrangements between otherwise independent firms in the pursuit of sustainable competitive advantage that they hope they may achieve together. It includes joint ventures, and other forms of strategic alliances. It is particularly valuable in a globalising world where all firms are concerned to increase their global reach.

An increasingly large number of firms today engage in co-operative strategies. A co-operative strategy is an attempt by a firm to realise its objectives through co-operation with other firms, in alliances, rather than competition with them.It focuses on the benefits that can be gained through co-operation and how to manage the co-operation so as to realise them. A co-operative strategy can offer significant advantages for companies that are lacking in particular competencies or resources to secure these through links to others possessing complementary skills or assets; it may also offer easier access to new markets, and opportunities for mutual synergy and learning. The most common form of co-operative strategy is the joint venture. However there are many other forms including networks and the virtual corporation. In a globalised world co-operative strategy is the means by which most nationally oriented companies attempt to achieve global reach.

There are ten sessions in total and you should plan to spend around one hour on each session.

There is no formal assessment for this course, but there are self-assessment opportunities throughout the course.

  • Course
  • Online
  • Duration: 4 weeks
  • Start Date: Flexible
  • GBP 249

How This Course Will Benefit Your Career

By the end of the course you should be able to: Understand the role of co-operative strategy, and its expression through strategic alliances, in the modern business context. Appreciate the perspectives from different disciplines that contribute to an understanding of co-operative strategy and strategic alliances. Understand the considerations involved in establishing alliances, selecting partners and choosing an alliance form. Appreciate the issues arising in the management of strategic alliances, with special reference to cross-border alliances. Understand the difficulties involved in the role of a General Manager of a joint venture Be able to identify the requirements for performance and evolution in alliances

What You Will Learn

The course consists of nine substantive sessions and one revision session:

The nature of co-operative strategy
Different perspectives of alliances
Partner selection and alliance negotiation
Alliance forms, networks and virtual corporations
Alliance structure: ownership and control
General management in alliances
HRM in alliances
Culture in alliances
Alliance performance

Where and when

Start DateLocation



What are the admission criteria?

There are no entry requirements, although you should have a reasonable level of English and Mathematics.

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