Marketing and Brand Planning - International School of Advertising - ISA Africa | Educartis

2 weeks
On Campus


Course Overview

This comprehensive, 56 hour short course has been designed for professionals who have experience in the field of marketing, communication, advertising, or consulting, and wish to specialise in the process of brand planning and defining brand strategies. Taken on-campus at the International School of Advertising, this course is conducted through lectures, videos, case studies, and group work presentations to help students understand how marketing can be used to drive business growth and ultimately have a positive impact on a company's bottom line.

Do you work in advertising and communication? A course such as this one can provide you with the much needed edge you require in today's tough new global business market. Even as a professional in this field, you will gain new perspectives, insights, and skills, that will help boost your strategic thinking, ensure customer satisfaction, and guarantee the bottom line value of your branding and marketing strategy plan. 

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How This Course Will Benefit Your Career

At the end of the course, students will be able to: 

  • Develop comprehensive and successful brand plan proposals 
  • Conduct research for market, brand, consumer, and communications. 
  • Recommend budgets and measurement tools. 
  • Effectively brief the communications agency and evaluate their work. 
  • Manage agency teams and motivate them to perform. 
Certification obtained

ISA Certificate of Completion (Marketing and Brand Planning) 

What jobs will I qualify for?

This course will successfully prepare students for careers such as: 

  • Marketing Manager
  • Brand Executive 
  • Brand Design Specialist 
  • Brand Planning Specialist 

Student Testimonial

"ISA  offered me the best learning experience that I am now able to apply to my work environment. Not only did ISA give me the best learning experience, but they also ensured that I got a placement with Longhorn Publishers Ltd, which gave me a hands on experience. Now, more then ever I am motivated and an enthusiastic digital marketer."

Download Course Brochure
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When do I start?

Next available course

Admission Criteria

To be eligible for this course, students require either: 

  • An undergraduate degree
  • Experience in marketing for at least two years 

How do I apply?

To apply for this course, students must: 

  • Fill out an application form 
  • Provide 3 employment reference letters 
  • Pay a non-refundable application fee of 2,500 KES 

Payment options

Tuition Fee:  Ksh. 45,000

Students can pay for their fees through: 
  • Cheque
  • Bank Deposit 
  • Bank Transfer 

Payment Details: 

Bank and Branch:
CFC Stanbic Bank, Upperhill
Account Name: International school of advertising.
Account Number: 0100004403198
Swift Code:  SBICKENX

  1. Full fees are payable in advance as advised according to intake dates.
  2. CIM membership and exam fees are payable directly to CIM UK.
  3. Installment payment plans are available upon approval 
  4. Fees paid is non-refundable. 

Detailed course information

This course is taken on-campus at the International School of Advertising and is conducted through lectures, videos, case studies and group work presentations. Units covered include: 

  • Strategy Design Process- Overview
  • Marketing Audit and Research
  • SWOT Analysis, Objective setting, Prioritizing Strategy
  • Consumer Segmentation and Targeting
  • Brand and Positioning
  • Marketing Tactics - Marketing and Marcom Mix
  • Digital Essentials
  • Budgeting, Measurement and Evaluation
  • Brand Re-invention and Innovation
  • The IMC client Communication Brief
  • Client / Agency Relationship Management

Other Information 
  • Contact Hours: 24 Hours
  • Group Work: 10 Hours 
  • Study Hours: 30 Hours 
  • Assignment (Presentation): 3 Hours 

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Where and When


International School of Advertising - ISA

Woodland Rd, Nairobi, Kenya

This course is taught by:

Ken Kariuki

advertisingand marketing

susan Makau

CEO- International School of Advertising

Course Provider

Email & Website
Phone & Location
  • +254204404456
  • +254733135974
  • 2nd Floor, Woodlands Office Park, Woodlands Road - Off Lenana Road