Master Grande Ecole IDRAC - IDRAC | Brighter Monday Learning

Master Grande Ecole IDRAC


Course Introduction

The “Grande Ecole” Program is the flagship program of IDRAC Business School.This Master program is recognized by the French Ministry of Higher Education and is accredited to the highest degree.
After a selective entrance examination, students smoothly integrate the management tools necessary to become tomorrow’s business managers in international corporations. Few programs offer the possibility of learning by doing, while guaranteeing academic excellence, international awareness and a network of more than 17 000 alumni to give the student the best keys to start his professional career.
A 6 months internship period is at least required, along or at the end of the academic curriculum.
All students have access to the school’s Corporate Relations Office and its resources.

  • Master
  • On Campus
  • Rhône
  • Duration: 2 years
  • Start Date: 01/09/2016
  • € 9,580

What You Will Learn


Financial reset
International marketing
Business Policy
International Accounting
Corporate Finance
Export Contracts
International strategy of development
Distance Learning: European Union Markets
Human Resources Marketing
Strategic marketing
Intercultural Management
International Negotiation
Human Resources Management

Minor :
International Business
(Luxury, Pharmaceutical industries and Events)
Globalization and Corporate strategy

Core courses
Introduction seminar: Develop a personal & professional Project
Lead & Manage in a Virtual World ( Global leadership : business game)
Leadership for Change
Reinventing Purchasing and Logistics: Simulation
Governance & Management system 1 & 2
Develop Business Plans as Scenarios
Designing New Business Models (creativity)

Option 1 :Businessering Certificate – Engineering new business models
Personal & Professional Project
Creating Innovation Environment 2
Designing New IS (theory & practice)
Demonstrate Good Knowledge of Existing
Business Models
Discover New www Users (Intercultural Virtual Management & the New www Consumer) 1 & 2
Management System and Cost Control Structuration : Simulation Muda
Closing seminars

Option 2 : International Business Development
International Channel Development Strategy
International Brand Management
International Web Marketing Strategy
Effective Complex Sales
Negotiating Purchasing and Sales Contracts
International Cash Flow Management
International Taxation Strategy
Closing seminars

Option 3 : Luxury Industry in International market
Luxury History & Code, Savoir être & Savoir vivre
Luxury Consumer Behavior
Art de Vivre & Gastronomy Industry
Fashion & Leatherwear, Watch & Jewelry Industry
Perfume & Cosmetics, Luxury Art & Interior
Design Industry
Supply Chain, Distribution & Merchandising in
Luxury Industry
Luxury Communication Strategies and Tools
Closing seminars

Where and when

Start DateLocation



7, Rue Sergent Michel Berthet,lyon



What are the admission criteria?

Min. 3 years of undergraduate studies completed (business background)+ IELTS: 6.0min. (or equivalent) + IDRAC Entry test

Certification obtained

This Master program is recognized by the French Ministry of Higher Education and is accredited to the highest degree.

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