Master in Luxury Management and Marketing - IDRAC | Brighter Monday Learning

Master in Luxury Management and Marketing

IDRAC

Course Introduction

This one-year Master program, recognized by the French Ministry, smoothly gives students the management tools necessary to become tomorrow’s business managers in international corporations. Few programs offer the possibility of learning by doing, while guaranteeing academic excellence, international awareness and a network of more than 17 000 alumni to give the student the best keys to start his professional career.

  • Master
  • On Campus
  • Rhône (and 1 more)
  • Duration: 1 years
  • Start Date: Flexible (and 1 more)
  • € 8,240

What You Will Learn

CORE COURSES

- Induction seminar:
Develop a personal & Professional Project
Lead & Manage in a Virtual World (Global Leadership: business simulation)
- Leadership for Change
- Reinventing Purchasing and Logistics: Simulation
- Reactik
- Governance & Management system 1
- Governance & Management system 2
- Develop Business Plans as Scenarios
- Designing New Business Models (creativity)
- Conferences in Geopolitics
- Creating Innovation Environment
- Stakeholders’ Dimension in Business Models
- Construction and Management

LUXURY INDUSTRY IN INTERNATIONAL MARKET CONCENTRATION

- Luxury History & Code, Savoir-être & Savoirvivre
- Luxury Consumer Behavior
- Art de Vivre & Gastronomy Industry
- Fashion & Leatherwear, Watch & Jewellery
- Industry
- Perfume & Cosmetics, Luxury Art & Interior
- Design Industry
- Supply Chain, Distribution & Merchandising in
- Luxury Industry
- Luxury Communication Strategies and Tools
- Closing seminars

Where and when

Start DateLocation

Flexible

IDRAC Lyon

7, Rue Sergent Michel Berthet,lyon

Rhône,France

Flexible

IDRAC Lyon

7, Rue Sergent Michel Berthet,lyon

Rhône,France

FAQ

Certification obtained

Master in Luxury Management and Marketing

How do I apply?

- Applicants will submit an application form with all supporting documents (CV, cover letter, certificates and last two transcripts)
- Admission interview and language test

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