Advertising Strategic Account Management - International School of Advertising - ISA Africa | Educartis

6 weeks
On Campus


Course Overview

This comprehensive 47 hour short course in Advertising Strategic Account Management has been designed to provide students with the attitude, confidence, and skills to develop an efficient communication strategy for a marketing campaign and communicate it in an inspiring and innovative way so as to motivate and gain clients. Taken on-campus at the International School of Advertising, the course utilises a combination of lectures, videos, group work presentation, and case studies to give students the practical experience they need to gain a competitive edge in the workforce and develop their leadership skills. 

Are you a creative and imaginative individual who is receptive to new ideas and people? Do you show a combination of analytical skills and curiosity and enjoy working in a fast-paced environment? Whether you are making inspiring presentations or building a long-term relationship with a client, this industry offers great job satisfaction and tremendous variety.  If this sounds like the right path for you, then this course will help you develop the personality traits, confidence, and mindset to build a thriving career in this field. 

Show More

How This Course Will Benefit Your Career

At the end of this course, students will be able to: 

  • Develop and recommend brand positioning strategies.
  • Give meaningful feedback in terms of advertising directions and align these strategies to business objectives
  • Recommend marketing communication budgets and methods of evaluating campaign success
  • Develop and integrate a big idea into multi-channel campaigns
  • Interpret and articulate a communication strategy into an inspiring creative brief that will connect with audiences
Certification obtained

ISA Certificate in Advertising Strategic Account Management

What jobs will I qualify for?

This course will prepare students for careers such as: 

  • Account Manager 
  • Account Director 
  • Business Development Executive 

Student Testimonial

I have developed my skill-set in 6 months. The whole process has been quite breathtaking. With the vast options of career paths after ISA, I would definitely recommend anyone. There is a holistic approach from personal skills development and account management to technical skills. P.S, Jane was just the best. I was immediately taken in as an intern at RedHouse advertising under client service and currently in the process of getting absorbed in the company.” - Sharon Wala

Download Course Brochure
Download PDF

When do I start?

Next available course

Admission Criteria

To be eligible for this course, students require either: 

  • An undergraduate degree
  • Experience in marketing for at least one year 

How do I apply?

To apply for this course, students must: 

  • Fill out an application form 
  • Provide 3 employment reference letters 
  • Pay a non-refundable application fee of 2,500 KES 

Payment options

Tuition Fee:             Ksh. 45, 000

Students can pay for their fees through: 
  • Cheque
  • Bank Deposit 
  • Bank Transfer 

Payment Details: 

Bank and Branch:
CFC Stanbic Bank, Upperhill
Account Name: International school of advertising.
Account Number: 0100004403198
Swift Code:  SBICKENX

  1. Full fees are payable in advance as advised according to intake dates.
  2. CIM membership and exam fees are payable directly to CIM UK.
  3. Installment payment plans are available upon approval 
  4. Fees paid is non-refundable. 

Detailed course information

This course is taken on-campus at the International School of Advertising and is conducted through lectures, videos, case studies and group work presentations. Units covered include: 

  • Brand and Positioning
  • Marketing Mix 
  • Marketing Communications mix- setting objectives and tactics
  • Digital Essentials
  • Budgeting , Measurement and Evaluation
  • Brand Re-invention and Innovation
  • IMC Client Communication Brief
  • Client / Agency relationship Management
  • Generating Consumer Insights
  • IMC Communication Strategy
  • The Creative Brief 1
Assignment: Participants will be assessed through a combined individual and group presentation.

Other Information 
  • Contact Hours: 24 Hours
  • Group Work: 10 Hours 
  • Study Hours: 30 Hours 
  • Assignment (Presentation): 3 Hours 
Show More

Where and When


International School of Advertising - ISA

Woodland Rd, Nairobi, Kenya


International School of Advertising - ISA

Woodland Rd, Nairobi, Kenya

This course is taught by:

susan Makau

CEO- International School of Advertising

Wamai Robert

manager and founder of The Bigger Picture a training and consultancy in advertising firm

Course Provider

Email & Website
Phone & Location
  • +254204404456
  • +254733135974
  • 2nd Floor, Woodlands Office Park, Woodlands Road - Off Lenana Road