As France has long been recognized for fashion, luxury and a large number of premium brands (L’Oréal Paris, Pernod Ricard, etc.), it comes as no surprise that one key asset of HEC Paris has always been its expertise in the field of marketing. In fact, as the leading Business School in France, HEC Paris has constantly fueled with talents and innovative ideas leading global companies in French areas of excellence, such as Luxury (cf. Luxury certificate and chair), Cosmetics and fashion at large (cf. Leadership Center with L’Oréal Paris), Premium brand management (cf. Leadership certificate with Pernod Ricard), Aerospace (cf. Innovation Management in Aviation & Aerospace certificate and chair with Safran)…
Today, HEC Paris’ expertise in marketing benefits all sectors, traditional and modern, both in France and on a global scale, from the most traditional one to the most modern one, including for instance the digital and entrepreneurship area (cf. the Google chair and the Digital Entrepreneurship certificate and chair).
How This Course Will Benefit Your CareerThe objective of the program is to equip students with the necessary knowledge and techniques that will enable them to successfully solve a broad set of marketing problems. With that objective in mind, the Marketing faculty is composed both of academics who publish top notch research and of recognized professionals who bring with them a wealth of real-world cases.
Detailed course information
MSc Marketing courses take place from September to April.
Students already holding a Master’s degree can stop in April to finish their professional thesis and fulfill a professional experience. Other students continue courses until June within one of the HEC certificates.
Between September and April, the curriculum of the program is made up of a set of compulsory core courses that will provide our students with all the necessary tools and knowledge required to successfully address today’s main marketing challenges. As these core courses are the foundations our students need to develop their expertise in marketing, they are mainly offered during the first quarter.
Two tracks are offered:
The Business Track is aimed at recent graduates with a degree from a top institution in domains related to business administration, management, applied economics, or equivalent. They should have taken at least introductory level courses in Marketing.
The Accelerated Track is designed for students with no business related academic background who have received first class education in other fields such as engineering, law, life science, medical studies (etc.)
Students from both tracks are offered equal career opportunities at the end of the program.
The second and third quarters aim to provide our students with a strong added value in the areas of their choice thanks to electives: on specific sectors such as luxury, health care or consultancy; on specific topics for which they may wish to have a deeper insight.
Finally, all students must write a master thesis and fulfill a 4 month professional experience requirement in order to graduate.
Where and When
1 Rue de la Libération, Yvelines, Jouy-en-Josas, France