CIM Digital Marketing Pathway - International School of Advertising - ISA Africa | Educartis

9 months
On Campus


Course Overview

CIM UK has recently introduced the Digital Marketing Pathway course which provides professional qualifications for students at different levels of the online marketing practice. Beginning with 'Digital Essentials' for beginners, this progresses to DM Level 4 for those with support-level experience, and finally the 'Digital Strategy' course for those who are looking to move into a more strategic role in the workplace. Taken on-campus at the International School of Advertising, this course is conducted through interactive lectures and group discussions to ensure students get both the theoretical learning and practical experience they need for a competitive edge in this industry. 

As our world is becoming more and more digitised in every aspect, companies are beginning to see the importance of driving brand awareness through online marketing efforts, which means that as a professional in this field, you will be in high demand. In addition, a job in this industry promises to be fast-paced, filled with variety, and offers you the opportunity to truly make a difference to not only large corporations, but also independent local businesses. If this sounds like the right path for you, then this course will provide you with the skills and knowledge you need to gain an edge in this highly competitive sector. 

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How This Course Will Benefit Your Career

At the end of this course, students will be able to: 

  • Understand the key factors that influence the digital consumer. 
  • Develop successful online marketing campaigns using the right communication tools. 
  • Develop online activities to support and enhance multichannel marketing. 
  • Deliver an agile response to changing customer behaviours.
  • Develop strategic recommendations in response to the need to acquire, convert and retain customers.
Certification obtained

CIM Certificate of Completion (Digital Marketing  Pathway)

What jobs will I qualify for?

This course will successfully prepare students for careers such as: 

  • Account Manager
  • Sales and Marketing Executive
  • Digital Marketer
  • Business Development Executive 

Student Testimonial

“I started ISA with a passion for Digital Marketing. During my class at ISA, I was introduced to amazing ideas and platforms that could help me measure performance of digital marketing campaigns and compare its impact against traditional advertising channels. Since then I have managed to grow career-wise and I now manage the Marketing and Communication function at Oxford University Press East Africa. And I am happy to say that just last week we launched a Facebook page for the East African branch and my team is now able to benefit from the knowledge I acquired from ISA." - Daisy Rono

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When do I start?

Next available course

Admission Criteria

It is not necessary to have any previous experience or knowledge in the field but to be eligible for this course, students require: 

  • A related degree from a recognised university. 

How do I apply?

To apply for this course, students must: 

  • Fill out an application form 
  • Provide 3 employment reference letters 
  • Pay a non-refundable application fee of 2,500 KES 

Payment options

Students can pay for their fees through: 

  • Cheque
  • Bank Deposit 
  • Bank Transfer 

Detailed course information

This course is taken on-campus at the International School of Advertising. It is comprised of three different levels including: 

  • Digital Essentials
  • Digital Marketing
  • Digital Strategy 

Where and When


International School of Advertising - ISA

2nd Floor, Woodlands Office Park, Woodlands Road - Off Lenana Road, Nairobi, Kenya

This course is taught by:

Ali Hussein Kassin

digital marketing

Jack Mugi

Founder, iStats. CEO – Internet Exposure Limited

Course Provider