Digital Essentials - International School of Advertising - ISA Africa | Educartis

6 weeks
On Campus


Course Overview

This 47 hour short course in Digital Essentials has been designed for brand and marketing practitioners who are looking to enhance their working understanding of digital marketing either because they work closely with digital marketers, or they require a basic understanding of it to fulfil their responsibilities in the workplace. Taken on-campus at the International School of Advertising, students will not only develop a strong theoretical foundation, but also gain key practical experience through group assignments and presentations, to ensure they're fully prepared to contribute to the industry. 

As businesses become increasingly aware of how much of a positive impact good digital marketing can have on their sales and profits, employers are constantly seeking out professionals with skills and knowledge in this area. If you're looking for a job in one of the most rapidly growing and changing fields, and want to make a significant difference to the bottom line of a company, while enjoying a career that is flexible, evolving, and challenging, then this course can help you gain a competitive edge over your peers in this industry. 

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How This Course Will Benefit Your Career

By the end of this short course, students should be able to: 

  • Understand what is meant by digital marketing
  • Understand the key factors that influence the digital consumer
  • Understand the key digital marketing communications tools
  • Understand how to develop digital marketing content
  • Develop digital marketing campaigns
  • Understand methods of measuring digital marketing campaigns
Certification obtained

ISA Certificate of Completion (Digital Essentials) 

What jobs will I qualify for?

This course will enhance students skills for careers such as: 

  • Content Creator 
  • Digital Marketer 
  • Social Media Marketer 
  • Communication Manager 

Download Course Brochure
Download PDF

When do I start?

Next available course

Admission Criteria

To be eligible for this course, students must have either: 

  • A relevant undergraduate degree
  • Experience in marketing or brand communications for at least one year 

How do I apply?

To apply for this course, students must: 

  • Fill out an application form 
  • Provide 3 employment reference letters 
  • Pay a non-refundable application fee of 2,500 KES 

Payment options

Tuition Fee:  Ksh. 45,000

Students can pay for their fees through: 
  • Cheque
  • Bank Deposit 
  • Bank Transfer 

Payment Details: 

Bank and Branch:
CFC Stanbic Bank, Upperhill
Account Name: International school of advertising.
Account Number: 0100004403198
Swift Code:  SBICKENX

  1. Full fees are payable in advance as advised according to intake dates.
  2. CIM membership and exam fees are payable directly to CIM UK.
  3. Installment payment plans are available upon approval 
  4. Fees paid is non-refundable. 

Detailed course information

This course is taken on-campus at the International School of Advertising. The outline is as follows: 

  • Understanding Digital Marketing 
  • Key Factors That Influence Digital Consumer
  • Key Digital Market Communication Tools
  • How to Develop Digital Marketing Content
  • Developing Digital Marketing Campaigns
  • Methods of Measuring Digital Marketing Campaigns
  • Presentations-Digital Essentials

Assignment: Participants will be assessed through a combined individual and group presentation.

Other Information 
  • Contact Hours: 24 Hours
  • Group Work: 10 Hours 
  • Study Hours: 30 Hours 
  • Assignment (Presentation): 3 Hours 
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Where and When


International School of Advertising - ISA

Woodland Rd, Nairobi, Kenya


International School of Advertising - ISA

Woodland Rd, Nairobi, Kenya

This course is taught by:

Jack Mugi

Founder, iStats. CEO – Internet Exposure Limited

Ali Hussein Kassin

digital marketing

Course Provider

Email & Website
Phone & Location
  • +254204404456
  • +254733135974
  • 2nd Floor, Woodlands Office Park, Woodlands Road - Off Lenana Road