CIM Graduate Pathway to Building Brands - International School of Advertising - ISA Africa | Educartis

5 months
On Campus


Course Overview

This five-month Pathway to Building Brands specifically targets college and university graduates who are ready to enter the next phase of their life: the workplace, entrepreneurship, or both. It utilises a blend of a CIM UK Professional Marketing Certificate qualification and homegrown units from ISA to give learners both the technical and life skills needed to successfully face the workplace. Taken on-campus at the International School of Advertising, the program also comes with a marketing project and industrial attachment to ensure that individuals develop the appropriate personal, emotional, social, and cultural disposition to get ahead and perform their roles seamlessly and competently. 

Good branding and branding communication has been proven to increase the value of a company, provide employees with direction and motivation, and makes acquiring new customers much easier, which is why so many employers are on the look out for skilled and confident professionals who can help build a strong link between a business and its customers. If you're looking for a uniquely challenging job that is highly respected, valued, and flexible, while also providing great security, then this course will equip you with the tools you need to enhance your value in the workplace. 
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How This Course Will Benefit Your Career

At the end of this course, students will be able to: 

  • Understand the role, function, and importance of marketing in business success. 
  • Assess the impact and influence of the dynamic digital environment and understand how digital tools can support and enhance marketing. 
  • Develop integrated marketing communication. 
  • Improve their interpersonal communication skills and work well within a diverse team. 
  • Create effective communications to deliver value to customers. 

Certification obtained

CIM Certificate of Completion (Graduate Pathway to Building Brands)

What jobs will I qualify for?

This course will successfully prepare students for exciting careers including: 

  • Digital Marketer
  • Brand Marketer 
  • Social Media Marketer 
  • Sales and Marketing Executive

Student Testimonial

"My journey begun with finding my niche in the communication realm. I found my passion in advertising and ISA nurtured that zeal. I am now an Account Executive and Redhouse Group, handling matters branding, advertising and digital; the experience is worthwhile. The future is looking up." - Gladys Mukabi

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When do I start?

Next available course

Admission Criteria

To be eligible for this course, students require either: 

  • An undergraduate degree
  • Experience in marketing for at least one year 

How do I apply?

To apply for this course, students must: 

  • Fill out an application form 
  • Provide 3 employment reference letters 
  • Pay a non-refundable application fee of 2,500 KES 

Payment options

Students can pay for their fees through: 

  • Cheque
  • Bank Deposit 
  • Bank Transfer 

Detailed course information

This course is taken on-campus at the International School of Advertising and is conducted through interactive lectures and group discussions.  In addition, students will have access to support learning materials such as online marketing journals, magazines, and reports. Units covered include: 

  • Marketing
  • Digital Essentials
  • Integrated Communications
  • Marketing in Practice (Project)
  • Accounts Management and Life Skills 

Assessment Methods
The assessment method used is employer-driven, practitioner-baed, relevant, and appropriate for business needs. In addition, all assessments comply with regulatory requirements and are fair, valid, and reliable, to ensure confidence in the standard of learner achievement. 

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Where and When


International School of Advertising - ISA

2nd Floor, Woodlands Office Park, Woodlands Road - Off Lenana Road, Nairobi, Kenya


International School of Advertising - ISA

2nd Floor, Woodlands Office Park, Woodlands Road - Off Lenana Road, Nairobi, Kenya

This course is taught by:

Jane Katuga

life coach

Missing teacher
Fred Kamunzu

CIM trainer

Ali Hussein Kassin

digital marketing

susan Makau

CEO- International School of Advertising

Jack Mugi

Founder, iStats. CEO – Internet Exposure Limited

Course Provider