Integrated Media Management - International School of Advertising - ISA Africa | Educartis

6 weeks
On Campus


Course Overview

This 47 hour short course on Integrated Media Management has been targeted towards students who want to work within advertising or buying agencies and teaches them the skills and knowledge they need to help clients maximise the impact of their advertising campaigns through the use of a range of media. Taken on-campus at the International Advertising School, this course utilises a combination of group-work, videos, and lectures to give students the most well-rounded and comprehensive learning experience. 

Do you have good interpersonal, negotiation and communication skills? Do you have commercial flair and a talent for leasing with colleagues and clients? A career in media management is not easy and requires working under pressure and within a very competitive field but if you thrive on overcoming daily challenges, and are seeking a job that will allow you to use your creativity and innovation, then this course will give you the practical experience and theoretical foundation you need to build a successful career in this fast-paced industry. 

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How This Course Will Benefit Your Career

At the end of this course, students will be able to: 

  • Have a clear understanding of various media terminologies
  • Deliberate on and challenge briefs from the agency or client
  • Develop a deep analysis of consumers and media consumption behavior 
  • Make inspiring presentations and develop client confidence 
  • Manage multiple projects and teams internally and externally

Certification obtained

ISA Certificate of Completion (Integrated Media Management) 

What jobs will I qualify for?

This course will enhance students skills in careers such as: 

  • Media Planning Executive 
  • Marketing Officer 
  • Social Media Manager
  • Media Assistant 

Download Course Brochure
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When do I start?

Next available course

Admission Criteria

To be eligible for this course, students require either: 

  • An undergraduate degree
  • Experience in marketing for at least one year 

How do I apply?

To apply for this course, students must: 

  • Fill out an application form 
  • Provide 3 employment reference letters 
  • Pay a non-refundable application fee of 2,500 KES 

Payment options

Students can pay for their fees through: 

  • Cheque
  • Bank Deposit 
  • Bank Transfer 

Detailed course information

This course is taken on-campus at the International School of Advertising. Units covered include: 

  • Introduction to Media, Concepts and Terminology
  • Consumer Analysis
  • Analyzing the brief
  • Media Research
  • Market Prioritization, Channel and Vehicle selection
  • Media Planning and Investments
  • Campaign Evaluation- Tracking and Reporting
  • Client / Agency Relationship Management

Assignment: Participants will be assessed through a combined individual and group presentation.

Other Information 
  • Contact Hours: 24 Hours
  • Group Work: 10 Hours 
  • Study Hours: 30 Hours 
  • Assignment (Presentation): 3 Hours 
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Where and When


International School of Advertising - ISA

Woodland Rd, Nairobi, Kenya


International School of Advertising - ISA

Woodland Rd, Nairobi, Kenya


International School of Advertising - ISA

Woodland Rd, Nairobi, Kenya


International School of Advertising - ISA

Woodland Rd, Nairobi, Kenya


International School of Advertising - ISA

Woodland Rd, Nairobi, Kenya

Course Provider

Email & Website
Phone & Location
  • +254204404456
  • +254733135974
  • 2nd Floor, Woodlands Office Park, Woodlands Road - Off Lenana Road