Integrated Media Management Course

by International School of Advertising - ISA Africa

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KSh45000 Total

Nairobi

6 weeks

Course

On Campus

Course Overview

This 47 hour short course on Integrated Media Management has been targeted towards students who want to work within advertising or buying agencies and teaches them the skills and knowledge they need to help clients maximise the impact of their advertising campaigns through the use of a range of media. Taken on-campus at the International Advertising School, this course utilises a combination of group-work, videos, and lectures to give students the most well-rounded and comprehensive learning experience.

Do you have good interpersonal, negotiation and communication skills? Do you have commercial flair and a talent for leasing with colleagues and clients? A career in media management is not easy and requires working under pressure and within a very competitive field but if you thrive on overcoming daily challenges, and are seeking a job that will allow you to use your creativity and innovation, then this course will give you the practical experience and theoretical foundation you need to build a successful career in this fast-paced industry.

How This Course Will Benefit Your Career

At the end of this course, students will be able to:

Have a clear understanding of various media terminologies
Deliberate on and challenge briefs from the agency or client
Develop a deep analysis of consumers and media consumption behavior
Make inspiring presentations and develop client confidence
Manage multiple projects and teams internally and externally

Certification obtained

ISA Certificate of Completion (Integrated Media Management)

What jobs will I qualify for?

This course will enhance students skills in careers such as:

Media Planning Executive
Marketing Officer
Social Media Manager
Media Assistant

INTEGRATED MEDIA MANAGEMENT

On Campus, 6 weeks, October 2019

ACCOUNT MANAGEMENT AND LIFE SKILLS

On Campus, 6 weeks, October 2019

MARKETING AND BRAND PLANNING

On Campus, 2 weeks, October 2019

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When do I start?

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To be eligible for this course, students require either:

An undergraduate degree
Experience in marketing for at least one year

How do I apply?

To apply for this course, students must:

Fill out an application form
Provide 3 employment reference letters
Pay a non-refundable application fee of 2,500 KES

Payment options

Students can pay for their fees through:

Cheque
Bank Deposit
Bank Transfer

This course is taken on-campus at the International School of Advertising. Units covered include:

Introduction to Media, Concepts and Terminology
Consumer Analysis
Analyzing the brief
Media Research
Market Prioritization, Channel and Vehicle selection
Media Planning and Investments
Campaign Evaluation- Tracking and Reporting
Client / Agency Relationship Management

Assignment: Participants will be assessed through a combined individual and group presentation.

Other Information

Contact Hours: 24 Hours
Group Work: 10 Hours
Study Hours: 30 Hours
Assignment (Presentation): 3 Hours